The last two months have been crazy.  I resigned from P&G, sold all my stuff, moved to Evanston, IL, and started my new job.  I’ve been in the carbon nanotube selling business over a month now.  I’m enjoying the challenge immensely.  Part of the reason I started this blog was intellectual.  My job wasn’t gratifying, and I needed something to keep me going.  Well, that’s all changed.  The nanotech business  demands 100% of my intellectual energy.

I still keep a private journal.  I’ve got a bunch of thoughts on: P&G, living the good life, relationships, moving to a new city like a stud, making new friends like a stud, selling all your worldly possessions on Craig’s List, etc.  So, when I get around to it I’ll turn those into blog posts.  I’m not killing the blog.  I’ll fire it up again.  However, for the time being I won’t be posting very often.  But I will tweet.  http://twitter.com/elliottgarlock

Know during my digital absence, that I’ll be striving to  become the Most Interesting Man in the World.

Benjamin Franklin was a stud–successful entrepreneur, brilliant statesman, prolific writer, notable inventor, ladies man.  As Walter Isaacson writes, Washington and Jefferson were monumental, unapproachable.  They were aristocratic.  They were “landed gentry.”    Franklin, on the other hand, was a self-made man.  He earned his achievements through raw ambition, constant self-improvement, and a mixture of frugality and industry. He had maintained a distaste for formality, loved the truth above all else, and avidly supported the common citizen.

Stated differently, this dude kept it real.  If alive today he’d invite you to a house party, smoke hookah, and pepper you with Socratic questions concerning the definition of freedom.  He’d run a digital media empire, advise silicon valley tycoons, negotiate peace between Israel and Palestine, and cavort with underwear models during his extensive global travels.  After embarrassing photos get posted to facebook, he’d write a pithy blog post with subsequent tweets justifying his lifestyle choices.  His argument would overwhelm detractors with reason and hilarity.  He’d be oddly accessible, and he’d definitely carry an iPhone.

The 13 Virtues:

I learned recently that Franklin lived his life by 13 virtues he defined during his 20′s.  Read them slowly and intentionally. Go through your day and measure yourself against them with a pen and paper.  It’s illuminating.

1. Temperance: Eat not to dullness; drink not to elevation.
2. Silence: Speak not but what may benefit others or yourself; avoid trifling conversation.
3. Order: Let all things have their places; let each part of your business have its time.
4. Resolution: Resolve to perform what you ought; perform without fail what you resolve.
5. Frugality: Make no expense but to do good to others; (i.e., waste nothing).
6. Industry: Lose no time; be always employed in something useful; cut off all unnecessary actions.
7. Sincerity: Use no hurtful deceit; think innocently and justly, and if you speak, speak accordingly.
8. Justice: Wrong none by doing injuries, or omitting the benefits that are your duty.
9. Moderation: Avoid extremes; forbear resenting injuries so much as you think they deserve.
10. Cleanliness: Tolerate no uncleanliness in body, clothes, or habitation.
11. Tranquility: Be not disturbed at trifles, or at accidents common or unavoidable.
12. Chastity: Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of your own or anther’s peace or reputation.
13. Humility: Imitate Jesus and Socrates.

You Get What You Measure:

What I find most remarkable is that Franklin methodically measured himself on these 13 virtues throughout his life.  He carried a booklet every day and placed a tick mark whenever he disobeyed a virtue.  Because this task in nearly impossible at the onset, Franklin focused on one virtue per week and attempted to perfect that one for that week.  He rotated each virtue so over the course of a year, he had 4 cycles working on each.  Talk about managing for performance!

Think.  Have you ever committed yourself to such a methodical self improvement exercise with such discipline? It takes tremendous courage, self knowledge, and commitment to improvement.  I think few people could do this.  That’s probably why people like Ben Franklin are so rare.

Join My Experiment

I’m going to run a mini experiment for the month of July, employing Franklin’s 13 virtues to the best of my ability.   Anybody is welcome to join me.  I’ll create a Google spreadsheet and we can track one another.  Let me know. We’ll keep each other honest!  Reply to the thread (or email) if you’re down.

Walter Isaacson on Franklin

Mediocrity in 4 Steps

1. Make mom happy. Do what people want you to do.  Measure yourself by an external scorecard (rather than an internal one.)  Always seek to impress people, and meet the expectations of others (rather than your own.) Believe people when they tell you your goals are stupid or impractical.
2. Do what you hate. Go get an unrewarding  job.  Toil all day.  Do average work because you don’t care.  Complain everyday.  Take long lunches centered around a mundane interchange that seems to repeat and repeat and repeat like Ground Hog Day.
3. Avoid befriending extraordinary people. Surround yourself with people with small worlds.  Ensure they never challenge you.  Be sure to focus conversations on professional sports statistics, and your weekend plans of “escaping the grind.”  Don’t make plans together for how you are going to change the world.  And by God don’t help each other develop action plans.
4. Victimize yourself. Don’t make plans for change.  Obsess over the tough competitive world and your need for security.  Be monomaniacal about the unfair hand of cards you were dealt, and spend everyday dreaming and consuming power porn to fill the void.

Also, you can check me out online.  There’s 10 minute clip of me presenting at Cornell University on youtube below.  Any thoughts on making this better?

Big thanks to these people whose material I used or quoted in the deck:

http://www.slideshare.net/wah17/social-media-35304
http://www.mullen.com/ecosystem
http://sethgodin.typepad.com/
http://www.web-strategist.com/blog/
http://www.marketingwithmeaning.com/

Also, if you are intersted in learning about presenation design and delivery, this is the best blog.   Garr Reynold’s Presentation Zen.

1. Develop the courage to go on an extended trip
2. Finance your trip so you don’t spend all your savings
3. Get a job while traveling to enrich the experience and break even financially
4. Find free (or extremely cheap) places to sleep and eat
5. Befriend people all over the world and make the most of traveling

I was astonished to find a slideshare presentation on how to hitchhike all around the world (including America.)  Given how people talk about hitchhiking being a “dead art”, that the “serial killer” risk is too high, and that it is illegal; I was delighted to discover that Aaron Bell actually hosts hitchhiking competitions across America.

Talk a Big Game.

That’s it.  Just talk a big game, and you will have taken your first step towards taking over the world.  Talking a big game does not mean impractically pontificating and ego stroking.  But what it does mean is that even when you have a semblance of an idea, a tiny connection, you need to tell people.  Because here’s what happens:

• You build self-esteem and positive momentum
• You make mental connections you’d otherwise not make
• You get a feedback loop from smart friends who want the best for you
• Your idea will mature and evolve
• You might accidentally fall into a series of circumstances that lead to execution

Bottom line: Talking a big game leads to planning a big game. That’s why you do it!

Why Some People Don’t Talk a Big Game

1. I don’t want to be “that guy.” You know the “talker.”  Nobody wants to be the talker.  You shouldn’t either.  So after you talk the big game, follow up.  Make your actions consistent with your speech. (That’s the tough part.)  If you do it right, you’ll live even bigger than you talk.
2. I don’t want my idea stolen. Almost universally a bullshit excuse. Successful people preach the principle of telling your story to anyone willing to listen.  Most ideas are commodities.  It’s the people that make all the difference.  If you have a good idea, tell everyone.
3. I’m afraid of failure and criticism. At least these people are honest.  This is really the only reason why people don’t talk a big game.  But when you shed your fears, you create possibility.
   

Psychological Underpinnings-The Self-fulfilling Prophesy

Talking a big game creates a self-fulfilling prophesy. Robert Merton defines self-fulfilling prophesy in Social Theory and Social Structure:

“The self-fulfilling prophecy is, in the beginning, a false definition of the situation evoking a new behavior which makes the original false conception come ‘true’.”

The 3  Benefits of Talking a Big Game

1. Narrows and focuses your goals
2. Creates social pressure to act
3. Enables people to help you by building your capability or introducing you to relevant contacts

My Service to You

If you are reading this, that means I want to help you achieve your dreams.  Email, text, tweet them.  I promise to gift you a monthly “nudge.”   elliott.garlock@yahoo.com.

What any marketer can learn from Dave:

1. Your product actually needs to be different.
2. Your job is storytelling.

Every brand manager and CMO should internalize Dave’s words:

“I had to make bread that was better than any other bread that was out there.  That’s what I was thinking.  If you go out there, and make the same product that everyone else makes, you’re not gonna make anything happen.”

This is basic blocking and tackling, Seth Godin style marketing.  If you want to learn how to make your brand better, take a play out of Dave’s book and read Purple Cow and All Marketers Are Liars.

“The flesh of your mother sticks between my teeth”

–A common taunt passed down through the oral traditions of the Rapa Nui Islanders

http://journeytoforever.org/farm_library/price/Fig.36.jpg

People tend to eat people when they are starving to death.  Frightening, but true.  Jared Diamond parallels the decline of Easter Island (Rapa Nui) with current global ecological degradation trends. A brief history starting in 900 AD:

• 900: 20-30 people from Polynesia’s Pitcairn Islands intentionally sail 1,300 to Easter Island in small vessels that seat 5-9 people (miraculous isn’t it?)
• 900: Overall, Rapa Nui was a sufficient but not optimal location for human civilization. The island was a little colder, dryer, and lower than most islands in the Pacific. The colder water provided it only 127 fish species (vs. 1,000 in Figi.) It had sufficient fresh water reserves, but not as much as other Pacific islands.    Easter Island was flush with trees, and had diverse mix of land birds and seabirds.  However, it didn’t have indigenous mammals (But the colonists populated the island with chickens, dogs, pigs, and rats.)
• 900-1200: They built up to a population of 7,000 and subsisted primarily on chicken, rats, sweet potato, taro, and banana.  They also ate some shell fish and porpoise, seabirds, and land birds.  They also began to form into loosely federated tribes on the island with relative peace that cooperated but competed with one another.
• 1300: Villagers began constructing the enormous statues the island is famous for.  The statues (moai) average 13 feet tall and weighed 10 tons.  However the biggest moai was 32 feet tall and weighed 75 tons. More striking the statues bases (ahu) ranged from 300 to 9,000 tons. All of this rock was in a singular quarry, and was transported up to 1-9 miles to their end destinations at the shores.
• 1300: Villagers transported these enormous rocks by felling 75 foot palm trees and creating a roller device to move them accross the island
• 1300-1550: Village chiefs become increasingly competitive and raced to build bigger Moai and more of them. In the process, they devastated the land
• 1600: The last and largest Moai is built
• 1600: The last palm tree is felled
• 1600-1730: The tiny islands spirals into anarchy; the chiefs are overthrown, religion is abandoned, and people kill and eat each other, and then starve to death.

http://www.personal.ceu.hu/students/08/Szandra_Gonzalez/Images/easter_island_pictures.jpg

Think about what the villages couldn’t do after they cut down their last tree.

They couldn’t:

• Make Boats to fish for 160 pound, protein rich porpoises (and other large sea creatures)
• Make homes to protect themselves from the elements
• Make fires to keep warm and cook food
• Make ropes, fishing nets and other tools
• Make clothes
• Eat fruits from the trees

Eliminating the palm trees created other ecological problems:

• Soil erosion lowered their other crop yields
• Extinction of many land birds and seabirds
• Unsustainable harvesting of remaining trees, bushes, and shrubs

What do you think the villagers were thinking when they cut their last tree down?

I found this to be an eye opening mental exercise.  My concerns over water pollution, overfishing, CO2 emissions, erosion, deforestation, etc became a lot more urgent after reading this story of how an economically successful, politically organized, culturally rich civilization destroyed itself in the matter of a few hundred years through greedy actions and poor foresight. It was a call to action for me, to learn more about the green movement, and figure out what I can do to lead a change.

Learn more at Wikipedia, Collapse, Big History, and Green History of the World by Clive Ponting

Map

Different framework  for 21st century value creation.  My question:  Is Haque’s argument veiled communism?

It seems that people who really like this talk are the same people who ask the question: “Is growth really, really what we want?”

One of his is arguments is “outcomes, not incomes.”  What he means is that revenue, gross profit, gross margin, return on equity, and the other key financial metrics are not going to create value in the 21st century.  Instead institutions need to focus on the “outcomes” of their actions.  Does your operating behavior make people’s lives better?

If you watched this, I’d love your thoughts.  My gut on this was that he is outlining a vision for more innovative capitalism that operates on a different set of principles than the one of the past (suck up resources, extract value out of them, move on.)  I don’t think he’s a communist, but he might be.  I’ll need to watch it again and read more.

http://www.darwah-group.com/ppp/concept/kies/jpg/maxi/0.771755001182709006.jpg

Look for an Ass Kicking

I wrestled for one year when I was an awkward, chubby, pubescent 13 year old.  (Not much has changed. lol)  At first, my teammates kicked the crap out of me everyday.  It sucked.  I wanted to quit after two weeks, but reasoned I should tough it out for the sake of  “character development.”  We would run miles in garbage bags, do push ups into infinity, run “suicides”, do sets of 1,000 sit ups.   Then we’d do technique training and spar.  This is where the ass kicking really began.  It was exhausting, but it made me stronger.  I was never the best wrestler, but competitors stopped taking me for granted towards the end, and I even won a few matches.

Why Business is like Wrestling

Both business and wrestling require conditioning, training, finesse, and commitment.  It takes a ton of reading and learning to understand a business to inform good decision making.  You need to synthesize volumes of data, and pull out trends with clarity.  You need to go deep on your customers and understand their unmet needs and purchase barriers.  You need to visit dozens of retailers and understand your trade dynamics.  You need to meet with dozens of colleagues in different functions and learn about their internal and external perspectives on the business.  It’s not easy.   I like to wrestle with business problems.   Business isn’t ballet. It’s an aggressive intellectual wrestling match where the smartest and strongest win–and everybody else is helplessly pinned to the ground.

The Jack Welch Approach (Debate as a Leadership Tool)

Jack Welch particularly inspired my business as wrestling philosophy.  I read Welchs’ book Winning a couple of years ago. I embrace a few of his tactics he used to to create a culture of intellectual inquiry and rigorous debate.

1. Ferociously debate ideas with colleagues. The best ideas come out of creative teamwork.  If you study the champions of business, you always hear stories of colossal personalities sparring with one another using argument to converge on the right business strategy.  Role models include: Steve Jobs, Donald Keough, Warren Buffett, Steve Ballmer, Rupert Murdoch, the list is endless.
2. Attack ideas, not people.  Many people confuse the difference between attacking an idea and attacking a person.  This is the key reason why we don’t see a lot of debate among the low ranks of corporations.  People are afraid they’ll get branded an “argumentative, anti-collaborator.”  In a teamwork obsessed decision by consensus culture (which most companies with over 500 employees are), an anti-collaborative reputation is dangerous for promotion and job security.
3. Listen, Listen, Listen. When somebody is speaking, listen.  They are probably saying something intelligent.  A lot of folks are hot headed and like to debate because it’s “fun.”  Of course it’s fun, but that’s not why you do it.  You debate to learn, to sharpen ideas, and to inform decisions.  It doesn’t matter how smart you are.  Usually the best ideas come from other people, not you.  So, listen when they speak
4. Commit ideas to writing.  It’s easy to spot a bad idea in writing.  Try to write your good ideas down.  You’ll usually discover your “good idea” sucks on the first attempt.  Seek input from colleagues.  Rewrite it a couple of times, and you’ll have a great idea.
5. Structure some meetings as “debate sessions” rather than “information downloads.” People hate meetings because they are unbearably boring and unrelated to growing share or building the organization.  It’s either sitting through a semi-relevant PowerPoint or doing a  “team update to see what everybody else is working on.”  Not a productive hour of value creation.  Alternatively, set up an hour to debate the merits of a core strategy.  Request each individual contribute to the discussion.  Moderate it, and allow the good ideas to flourish.  You’ll see how motivated your colleagues get when you demand they express all the brilliant ideas they were too shy or indifferent to express.
6. Play devil’s advocate. Good ideas become great ideas when they are challenged.  When somebody says something you broadly agree with, ask yourself: “What’s the weakness in that position?”  If you find one, attack.  It will make everyone a stronger leader and thinker.  It will also enable a better decision.  And, better decisions made consistently over time lead to sustained success.  Do you want sustained success?