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It’s the design, dummy

January 25, 2009

Are you on www.slideshare.net?  You should be.  Here’s one of my favorite marketing presentations.  Thanks for the thought leadership www.neutronllc.com

My Takeaways:

  1. Design is strategy
  2. People are not robots.  They are people
  3. Good brands are charismatic
  4. Good brands only lauch extensions that reinforce the brand
  5. Innovation isn’t supposed to be comfortable
  6. People hate “fat” websites
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