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Dave’s Killer Story

May 18, 2009

Check out Dave’s Killer Bread. It’s the best bread in the world.

What any marketer can learn from Dave:

  1. Your product actually needs to be different.
  2. Your job is storytelling.

Every brand manager and CMO should internalize Dave’s words:

“I had to make bread that was better than any other bread that was out there.  That’s what I was thinking.  If you go out there, and make the same product that everyone else makes, you’re not gonna make anything happen.”

This is basic blocking and tackling, Seth Godin style marketing.  If you want to learn how to make your brand better, take a play out of Dave’s book and read Purple Cow and All Marketers Are Liars.

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